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AI Governance
7 min read
When Your Chatbot Makes a Promise, Your Business Keeps It
When a chatbot on your website tells a customer something, customers treat it as your business speaking, and in 2024 a tribunal in British Columbia held Air Canada to exactly that. The fix is not a better disclaimer: decide what the chatbot may say about money and promises, give it approved answers on those topics or a handoff to a person, and name who owns it.
