About Us

Unlock Business Success with Shenard Byrd: Your Trusted Growth Strategist

Shenard Byrd is an experienced business strategist and executive coach who helps leaders and organizations to leverage their full potential and develop sustainable success. He has extensive experience in business consulting, strategic planning, operations management, and risk mitigation, which enables him to provide feasible solutions to challenging business problems. What he wants to achieve is very clear. He aims to help you establish a business that can thrive in today’s competitive business environment.
Are you ready to transform your business?

WHY?

We understand that, in reality, true success at Total Control Consulting should cost nothing in terms of peace, purpose, or time. Shenard, after years of experience as a leader in the banking industry, saw that small businesses suffer not due to a lack of vision, but rather a lack of appropriate support systems. He then established his own company, where he provides entrepreneurs with the tools, insights, and automation solutions necessary to scale their business through clarity and confidence. Shenard’s mission is to enable business owners to make better business decisions more quickly, through faith, focus, and financial acumen.

Actionable Insights That Drive Sustainable Growth

Shenard does not theorize, but instead constructs a methodology based on years of experience. His understanding of the complexity of business dynamics also enables him to pinpoint the underlying problems and devise practical solutions tailored to the immediate needs of each client. Shenard’s big-picture thinking and keen attention to detail allow businesses to thrive when addressing operational challenges or developing sustainable growth strategies.

Empowering Leaders to Make Smarter, Data-Driven Decisions

As the founder of Total Control Consulting, Shenard offers executive coaching and strategic consulting services to enable leaders in making data-driven decisions. His proprietary frameworks provide business owners and executives with the insight and assurance they need to make their operations more effective, address obstacles, and achieve their strategic goals.

The D.I.S.C.E.R.N. Framework: A Proven Decision-Making Model for Growth

Shenard has a comprehensive coaching approach that centers on his D.I.S.C.E.R.N. Framework, which is based on time-tested values and faith-based decision-making. Such a framework enables business owners to overcome the state of analysis paralysis and make decisions that support their long-term vision. It is designed to help you make high-stakes decisions with ease and confidence.

The Four Cs Framework proposed by Shenard complements the D.I.S.C.E.R.N. model, as it also aims to address various pivotal business problems.

Capitalization

Find and tap the proper funding to drive success.

Capabilities

Develop robust systems and structures that foster sustainable growth.

Capacity

Manage the operations effectively and prevent burnout.

Connections

Establish contacts that will lead to new prospects.

Whether you’re looking to grow your business, make a career transition, or overcome obstacles and get unstuck, the Shenard model can help you achieve your goals. This is an industrial model designed to help entrepreneurs and professionals achieve success and enjoy fulfilling lives through spiritual alignment, wise decision-making, and strategic planning.

Thrive in a Fast-Paced Market with Strategic Guidance

Business leaders today are increasingly encountering complexities in the fast-maturing business environment. Shenard Byrd provides the strategies and formulas necessary to address these issues directly. The knowledge he has to share can guide you in making the right decisions and leading with control and confidence, so that your business can not only thrive in a continuously evolving environment but also flourish.

AI- and Digital-Marketing Strategies to Grow Your Business

Shenard Byrd offers a comprehensive suite of solutions that help companies scale their operations. In addition to business coaching, Shenard also specializes in digital marketing consulting for his clients. We offer business consulting, risk management, AI workflows, and CRM automation to streamline operations. Our digital marketing services include SEO, social media marketing, and paid advertising on Google and Facebook. Additionally, we provide web development services using platforms such as WordPress, Wix, and Shopify to drive growth and enhance customer targeting.

Three Simple Ways to Start Your Business Transformation

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Client Testimonials

Real Success Stories from Business Leaders

Jay Sr Consultant at Tango Leadership

Shenard Byrd is an intellectual thinker and a strategic leader who challenges the status quo while maintaining a business-oriented mindset. He has a profound understanding of the concepts of diversity, equity, and inclusion (DEI), which helps organisations recognise the connection between DEI and business performance. I suggest Shenard to anyone who wants to get vision into action as a saleable business contribution.

Beverly CEO

The leadership coaching provided by Shenard has transformed the way we approach diversity, equity, and inclusion (DEI). His conceptual thinking and teamwork ethic make him an ideal advisor in any organization that intends to make a lasting, authentic impact.