Fractional COO Services

Decision-Driven Leadership for Owners Who Are Tired of Guessing

Most small business owners don’t struggle because they lack effort, intelligence, or ambition.

They struggle because they are forced to make too many high-stakes decisions without clear visibility, support, or execution discipline.

That’s where a Fractional COO comes in.

As your Fractional COO, Total Control Consulting helps you slow decisions down just enough to make the right call—then move forward with clarity and control.

This is not coaching from the sidelines.

This is operational leadership applied to the decisions that shape your business.

Led by Shenard Byrd
Business Decision Advisor · Fractional COO 20+ years in risk, finance, and executive leadership

What a Fractional COO Actually Does?

A Fractional COO provides senior-level operational leadership without the cost or commitment of a full-time executive.

Your COO role focuses on:

We sit at the intersection of decision-making, execution, and accountability.

Money

Confusing pricing, debt, and investment decisions.

People

Wrong hires, role confusion, and leadership gaps.

Growth

Scattered marketing bets and unclear priorities.

Operations

Capacity stretched thin, no room to think.

Discern the Right Moves

Not every system, app, or strategy is meant for your business. We cut through the hype to identify what truly fits your stage, your resources, and your goals.

Grow With Profit and Purpose

Through our Profit Accelerator program, fractional executive services, and AI-powered consulting, we ensure every step builds revenue and strengthens your foundation.

Protect What You’re Building

Risk is real—especially in the age of automation and AI. We help you understand and mitigate risks so you grow with confidence and peace of mind.

Our Decision Framework

The 4Cs

Every recommendation, decision, and execution plan is evaluated through the 4C Decision Framework

Capitalization

We assess the financial reality behind your decisions:

This prevents decisions that feel good emotionally but quietly damage the business financially.

Capabilities

We evaluate whether your business can actually execute the decision:

This keeps you from committing to moves your business is not built to support yet.

Capacity

We examine time, energy, and bandwidth:

This prevents burnout, overload, and stalled initiatives.

Connections

We evaluate how decisions affect growth beyond the internal team:

This ensures external relationships support your strategy instead of draining attention and cash.

How We Work Together

Most engagements follow a simple progression:

Start with a Strategic Decision Intensive

If you’re feeling overwhelmed, stuck, or unsure where to start, the best first step is Decide Now™.

Decide Now™ is a focused, 90-minute strategic decision intensive designed to help you:

Some clients stop there.

Others move into ongoing Fractional COO support.

Either way—you leave with clarity.

About Shenard

I’m Shenard Byrd, a Fractional COO and Business Decision Advisor for owner‑led service businesses that are tired of decision paralysis and operational chaos. I help small businesses in Charlotte and across the U.S. turn messy operations, unclear roles, and stalled initiatives into a clear operating rhythm, using Business Discernment and my 20+ years in banking and executive leadership.

Through Total Control Consulting, I provide decision advisory, group Decision Alignment facilitation, and fractional executive leadership so you get the impact of a senior COO, CFO‑level financial discipline, and risk management support without the full‑time hire. If you’re wrestling with tough calls about people, process, systems, or growth, I help you make confident decisions and execute them.

“AI expands your options. Shenard helps you choose with accountable judgment, not more noise.”

Is Fractional COO Support Right for You?

This is a fit if:

If that’s you, the next step is simple.

Start With Clarity: Take the 4C QuickScan

This free, 10-minute diagnostic identifies where your business is most exposed—across operations, marketing systems, AI usage, and automation decisions.

You’ll receive:

A QuickScan score
Your top decision risk zone
Clear next steps

📜Your story could be next.

Frequently Asked, Clearly Answered

Everything You Need to Know Before Taking the Next Step

Q1: How are you different from all the other consultants and gurus out there?

A: Most consultants add more noise—more systems, more “must-dos.” We cut through it. Our focus is discernment: identifying the right move at the right time for your business. That’s how we help clients grow profitably without wasted time, money, or stress.

Q2: Do you only work with startups?

A: No. We work with solopreneurs, small business owners, and growing companies alike. The common thread is they’re overwhelmed by options and want clarity, systems, and support that fit their stage of growth.

Q3: I’m interested in AI and automation, but how do I know what’s right for me?

A: That’s exactly the problem we solve. There’s no “one-size-fits-all” tool. We assess your goals, capabilities, and risks, then implement AI systems that fit your business—not just the latest shiny object.

Q4: Do you help with marketing?

A: Yes—but only in ways that make sense for your business. As a Fractional CMO, we help design and execute digital marketing strategies (SEO, paid ads, content, social) that align with your budget, audience, and growth goals.

Q5: Can you help me with business funding and credit?

A: Absolutely. With 20+ years of financial and risk experience, we guide you in building business credit properly and securing funding without jeopardizing your business.

Q6: What if I’m not ready to hire a consultant yet?

A: That’s fine. Start with our free resources—the Profit Codes eBook, AI & Automation Playbook, or Business Risk Checklist. And when you’re ready, we’ll be here to walk you through the next step.

Don’t worry — we’ve got answers!

We’re here to help. If you didn’t find the answer you were looking for, feel free to reach out to our team. We’ll make sure you get the clarity you need to move forward with confidence.