About Us

Introducing Shenard Byrd - Your Strategic Partner in Business Growth

Shenard Byrd is a seasoned business strategist and executive coach dedicated to empowering leaders and organizations to achieve remarkable success. With a wealth of experience in business consulting, strategic planning, operations management, and risk mitigation, Shenard offers a unique perspective and proven methodologies to navigate complex challenges and drive sustainable growth. His passion lies in helping clients unlock their full potential and build thriving, enduring businesses.

WHY?

“Total Control Consulting was born from a simple truth: success shouldn’t come at the cost of your peace, your purpose, or your time. After years as a banking executive, I saw firsthand how small businesses struggle not because they lack vision, but because they lack the right support systems. I created this firm to equip everyday entrepreneurs with the tools, insight, and automation needed to grow with intention. My ‘why’ is to help people make smarter decisions faster with faith, focus, and financial wisdom.”

A Proven Approach Rooted in Real-World Expertise

Shenard’s strategic thinking isn’t confined to theory; it’s forged from years of hands-on experience. He possesses a deep understanding of the intricate dynamics of business, enabling him to quickly grasp the core issues and develop effective, tailored strategies. His ability to see the bigger picture, coupled with a keen eye for detail, ensures that his guidance is both visionary and practical. Clients appreciate his direct yet empathetic approach, knowing they have a dedicated partner committed to their success.

Total Control Consulting - Empowering Leaders to Make Decisive Choices

As the founder of Total Control Consulting, Sheri-Lynn provides strategic consulting and executive coaching services designed to equip leaders with the clarity and confidence needed to make impactful decisions. Through her proprietary methodologies and insightful guidance, she empowers business owners and executives to overcome obstacles, optimize their operations, and chart a clear course toward their strategic objectives and ultimate success.

Discernment-Based Strategy for Real-World Growth

As the founder of Total Control Consulting, Shenard Byrd empowers business owners and professionals to move from confusion to clarity through discernment-based decision coaching. At the core of his work is the proprietary D.I.S.C.E.R.N. Framework—a value-centered, risk-aware approach rooted in faith-driven principles. His coaching helps clients confidently navigate high-stakes decisions, overcome analysis paralysis, and align their actions with purpose and profitability. But discernment is only part of the equation. Shenard also equips his clients to overcome operational, financial, and strategic roadblocks through his signature Four C’s Framework—helping them master:

Capitalization

Accessing and leveraging business credit and funding the smart way.

Capabilities

Building systems, skills, and teams that actually support growth.

Capacity

Creating scalable structures to stop the burnout and start thriving.

Connections

Establishing meaningful relationships that drive opportunity and exposure.

Whether you’re trying to grow a business, pivot in your career, or finally get unstuck, Shenard’s integrated model gives you the structure, insight, and spiritual alignment to make wise decisions—and build a life and business that lasts.

Navigating Today's Challenges with Clarity and Confidence

In today’s dynamic business landscape, leaders face a multitude of complexities. Shenard Byrd offers a guiding hand, providing the strategic insights and frameworks necessary to navigate these challenges effectively. His clients gain a renewed sense of clarity, enabling them to make informed decisions and lead their organizations with greater confidence and purpose. Shenard’s support helps leaders not just survive but thrive in an ever-evolving environment.

Beyond Business - A Holistic Approach to Leadership

Beyond business coaching, Shenard Byrd offers strategic digital marketing consulting to a select group of clients. He specializes in leveraging AI-powered workflow automation, lead generation, SEO, and CRM optimization to streamline operations and scale customer acquisition. After experiencing firsthand the frustration of overpriced and underperforming marketing services, Shenard made it his mission to help small business owners cut through the noise. His approach is grounded in transparency, data-driven insights, and customized strategies that drive real, measurable growth—without hype or false promises. More than a strategist, Shenard is a devoted father, a man of faith, and a lifelong learner. He brings heart, humility, and honesty to every client relationship—empowering others to make confident, informed decisions in both business and life.

Easy To Process

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Our Testimonails

- Beverly, CEO Designation

Shenard Byrd is a courageous leader and a transformative force in leadership and organizational development. His ability to shift mindsets, attitudes, and behaviors—especially at the senior leadership level—has driven meaningful progress in diversity, inclusion, and beyond. Shenard's fact-based, professional approach disarms skepticism and opens the door for real change. His ability to engage teams, foster understanding, and inspire action has helped organizations not only embrace DEI principles but also implement strategies to hire, develop, and promote diverse talent effectively. Beyond his expertise in leadership coaching and consulting, Shenard's passion and dedication are evident in every aspect of his work. He is a strategic thinker, a strong collaborator, and a trusted advisor for those looking to create lasting impact. I highly recommend working with him!

- Bob, Senior Executive Designation

Working with Shenard Byrd is a transformative experience. His ability to quickly assess challenges, provide strategic insights, and guide clients through complex decisions is unmatched. He doesn't just offer advice—he empowers individuals and businesses with actionable strategies that drive real results. Shenard has a rare talent for seeing both the big picture and the finer details, allowing him to navigate complexities with ease. His deep knowledge, strong work ethic, and genuine passion for helping others make him an invaluable partner in personal and professional growth. If you're looking for a coach who will challenge, inspire, and equip you with the tools to succeed, Shenard is the one to have in your corner.

- Jay, Senior Consultant at Tango Leadership Designation

Shenard Byrd is a strategic thinker and a true partner in driving meaningful change. He has a unique ability to challenge the status quo while maintaining a business-focused mindset, ensuring that every initiative aligns with real-world impact. Having worked alongside Shenard in the diversity and inclusion space for several years, I've seen firsthand his ability to bridge the gap between DEI efforts and business success. He helps leaders understand how inclusion directly affects the bottom line and equips them with actionable strategies to drive results. Beyond his expertise, Shenard's ability to meet people where they are, provide thoughtful guidance, and foster collaboration makes him an invaluable coach and consultant. If you're looking for a leader who can transform vision into action, I highly recommend him.