about us

Discernment in a World of Noise

Total Control Consulting exists because owners are drowning in options but starved for judgment. AI and the internet can give you fifty strategies. Shenard helps you choose the one decision you can stand behind.

As a full-time entrepreneur, Shenard understands the weight business owners carry—family, staff, and community depending on their choices. His 4Cs Decision Framework (Capitalization, Capabilities, Capacity, Connections) provides a practical, repeatable way to de‑risk decisions and move forward with confidence.

Meet Shenard Byrd – Founder & Growth Strategist

After 20+ years as a banking executive, Shenard saw why so many businesses stall or fail: not from lack of vision, but from lack of clarity and support systems. He founded Total Control Consulting to solve that gap—equipping entrepreneurs, solopreneurs, and growing businesses with the frameworks, systems, and discernment needed to scale with confidence.

Shenard blends:

Who we serve

We work with businesses where the owner is still carrying most of the weight for strategy, decisions, and execution. If you are stuck in recurring debates, stalled initiatives, or constant firefighting, we help you align your team, decide what matters most, and build an operating rhythm that actually sticks.

What we do

Decision Advisory for Owners – ongoing advisory to help you sort complex choices, see risks clearly, and commit to a path you can execute.

Decision Alignment for Teams – facilitated sessions for partners, boards, and leadership teams who are in disagreement or tired of meetings that end without a clear decision and owner.

Fractional Leadership – fractional COO‑level support (with CFO and risk management perspective) to translate decisions into concrete plans, processes, and accountability.

How we work

We bring a structured decision framework, clear facilitation, and hands‑on operational experience so your meetings produce real decisions, and those decisions turn into action. Every engagement is designed to be practical, time‑bound, and focused on measurable outcomes: fewer bottlenecks, cleaner communication, and a business that runs more smoothly without you in every conversation.

Whats Your Question?